Sharing my 2022 highs and lows with you

Happy New Years!

I hope you’re having a jolly holiday.

I don’t know about you, but I LOVE reading other people’s annual reviews. I feel like I’m reading their journal and discovering more about them.

Funny enough, these journal-like annual reviews helped me do market research (with their consent, of course) for my copywriting clients.

I once asked my copy mentor how he knows when he has sufficient market research, and his buyer persona is complete.

His response?

“Buyer persona is complete when you can write a page out of your prospect’s journal, and they will not think that someone else wrote it.”

Reading annual reviews can help you discover people’s pain points, obstacles, dreams, desires, voice, and tone. Plus, help you achieve the goal of writing a page out of your prospect's journal.

I know annual reviews can contain sensitive information, but there are tons of people who share theirs online. In fact, use my annual review to help with your market research if I’m your target audience.

​Tap into Christine’s wacky brain​

Have a chicken nugget and stay flipping jolly,

Christine