Do you know which one a 5-year-old boy wants?
Cause I don't.
For my nephew's 5th birthday, I bought him two things.
One was a miniature Mario Kart race track that mimicked the video game. His dad told me that he loved everything about cars. So I assumed that he would love Mario Kart toys.
I thought kids who loved cars would love Mario Kart.
I was wrong...
I was so very wrong...
After 3 minutes of playing with the toy, my nephew lost interest. He was looking around to see if I had another gift for him.
Some kids aren't scared to be brutally honest. 😅
Thank the Lordy nugget gods that I did. I almost didn't because I was confident he would love the Mario Kart toys.
I also got him a toy that made fart sounds. Him and I would bond over fart jokes like making fart sounds when we sat down. So I knew for a fact that he would love this toy.
His response?
He was ecstatic. He was glued to to the toy the whole night.
And this experience reminded me of a key writing lesson.
Don't assume but ASK what your audience wants.
You could ask them directly (via email or social media) like asking them:
What's your #1 question about [topic]?
What's your biggest obstacle with [topic] right now?
You can even apply this to figuring out gifts for loved ones this holiday season.
Have a chicken nugget and stay flipping jolly,
Christine