copywriting results?

🦖

Can I be honest with you? 

I'm insecure about my copywriting abilities. 

After almost two years of being a full-time (copy)writer for a marketing company, I have almost zero proof to show you how much revenue I've generated with the copy I've written for our clients. 

The truth is, the company I work for doesn't always track the metrics for clients... 

But after talking to friends, they reminded me that "results" and credibility isn't just "revenue". 

Through the help of my copy mentors and their feedback, I've written over: 

• 426 Emails

• 625 Instagram & Linkedin Posts

• 13 Linkedin Profiles 

With over 95.5% satisfaction from clients without needing a round of revisions. 

But you wanna know the result that I'm most proud of? 

I've written copy that has led to building relationships.

Here's one testimonial: 

You're awesome, wonderful, and a huge help. The content you've been creating for [company] has contributed to them building relationships with people from Nike, Adidas, and Zara.

So what am I getting at? 

There's a bunch of ways to show proof of results and not just one metric like revenue.

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Building in Public: Mentorship with Mike Cardona

This week I’ve been all over the place with asking Mike questions. Like over analyzing how to structure my Email Service Provider audit to my sales funnel.

But after talking to Mike, he reminded me the importance of knowing my ideal customer and to take a step back from making my products and services perfect.

To do this, we’re gonna ramp up the email marketing content I’m sharing on Twitter. This will allow us to collect more data points and see what topics that people are engaging with.

For example, one of the more engaging tweets this week was this one.

Christine Trac🦖🥔 @christinetrac1

Substack users, want to stand out from other emails in your reader's inbox? Add an emoji in the 'subtitle' section. Could be your emoji identity or one that fits your subject line. Doing this has helped me and friends improve open rates by up to 5-10%.

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My Favourite Resource This Week

My good friend, Jannis and I are teaming up to create a one page website via premium Carrd template for service providers like freelancers, coaches, consultants. This will be much easier than buying an expensive website subscription and creating a lengthy sales page.

He’ll be using me as a case study to create a website to get potential clients to book a discovery call.

Check out Jannis’ build in public thread progress below.

Jannis Fedoruk-Betschki 👾 @JannisBetschki

Day 1 of building a Carrd template in public 🧵 WHAT WILL I BE BUILDING? In the next 3 weeks I'll build a premium Carrd template for service providers and freelancers. The spiky point in there: it will focus on selling complex solutions in an easy-to-understand way

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Have a chicken nugget and stay flipping jolly,

Christine