Becoming an everyday athlete
When I stopped powerlifting in 2019, I experienced my first identity crisis.
I went from being 100% consistent with training in the gym to 13%...
I no longer knew my purpose for wanting to go to the gym, which didn't look great as a strength coach who helps train people to be consistent with their training...
But that changed when I came across the term, 'everyday athlete', from James Breese at Strength Matters, which is:
A person who prioritizes being healthy and have a physically active lifestyle to live life to the fullest.
When I thought of myself as an everyday athlete, I started to get a sense of purpose again. I started using the term with people I trained (even if they've never played sports their entire life). The new identity as a 'everyday athlete' gave people the confidence to call themselves an athlete instead of a recreational trainee.
Using the term, 'everyday athlete' taught me the importance of how words and titles can change how people perceive themselves.
Building In Public
This week, I started building my first product, which is a free editing checklist Notion template for writers. At first, I built this product to solve my own problem.
But then I realized... I should be focusing on my target audience (i.e. new or non-gifted writers like myself). Right now, I'm taking a step back and doing market research then creating a customer avatar. If anyone is interested in giving feedback or being a beta-tester, please message me.
Weekly Resources and Lessons
💪 Fitness: The Power of 3 Program by Ben Bruno. Give this program a go if you want to get strong while pressed on time. I've used this program to get powerlifting university students to national level.
✍️Writing: Newsletter launchpad on Substack by my mentors, Chris and Louie, shares the best lessons on newsletters for creators.
💫 Life: Take a moment to reflect. For the first time in a while, my brain is at peace with my career.
Thank you, and have a great weekend, friends!
—Christine